News RSS

To keep your blonde hair looking fresh and vibrant, here are some tips: Use a color-safe shampoo and conditioner: Choose hair care products specifically designed for color-treated hair, preferably with a purple or violet undertone to counteract any brassy tones that can develop in blonde hair. Wash your hair less frequently: Washing your hair too often can strip away the natural oils that keep your hair healthy and can cause your blonde color to fade faster. Aim to wash your hair every 2-3 days or as needed. Use cool water for rinsing: Hot water can open up the hair cuticles...

Embrace the Power of Nature: Unlocking the Benefits of Natural Hair Care Products with Alter Ego's new range.   In today's world, where we are becoming more conscious about what we put on and in our bodies, natural hair care products have gained significant popularity. The shift towards using natural ingredients in hair care routines is not just a passing trend; it represents a deeper understanding of the potential harm caused by synthetic chemicals. By embracing the power of nature, we can unlock numerous benefits for our hair and overall well-being.   In this blog, we will explore the advantages...

At Alter Ego, we create products that respect the environment.  For all our treatment products, we are looking for technologies that reduce the consumption of water during rinsing. All our packages are made of recycled plastic and FSC certified paper. Be kind to your scalp and hair. Our products are effective without being aggressive. They do not contain sulphates, parabens, petrolatum and are all nickel, chromium, cobalt and dermatologically tested. Use more natural ingredients.Our treatment lines contain high percentages of naturalness thanks to the constant search for functional active ingredients and new ingredients of natural origin.     From formulas to packaging...

January reset for your hair After the party session, your hair may feel dry and dehydrated from overstyling and over-use of styling tools.  January is the ideal time to hit reset and give your hair added TLC. Eliminate chemical buildup in the hair with a detoxifying, deep cleansing shampoo.  This is worthwhile especially before colouring your hair to ensure a clean blank canvas that will take colour application better. Use a nourishing hair mask once per week to rehydrate hair and replenish nutrients. Always use a heat protector spray before using any styling tools to prevent heat damage. A leave-in...

At last we are seeing a return to the good weather just before we say goodbye to Summer.  We all know the importance of sun protection for our face and body but our hair also needs to be protected against the harmful rays of the sun.  Here are our top 5 products that will not only protect your hair during sun exposure but also make it easier to style your hair too...Beachy waves anyone? A sea salt spray is an easy way to achieve that tousled loose waves as the salt adds texture.  Alter Ego's sea salt spray has the...