Shampoo formulated to gently cleanse and protect natural blonde, grey, white, colored or bleached hair. It effectively counteracts unwanted yellow tones. Purple pigment. Use every fifth/sixth wash depending on requirements.
Love this product, I have recommended it to lot's of my friend's, I constantly get stopped by people to ask me about the shade in my hair and tell them about Altar Ego
It did what it said on the tin!!
Definitely ordering larger size after trying this shampoo for the first time today. Works brilliant and smells amazing. A dream to use very happy with my Siver Maintain Shampoo this morning.
This is the very best purple shampoo that I have tried. I have recommended it to my daughter and friends. It leaves hair silky smooth with a delicate purple tint that makes grey hair subtle and glamorous. Love it.
Just tried this for the 1st time and it seriously has to be the best results I've ever seen from a purple shampoo, leaves the hair so fresh and brightened up, a must have for blondes, will definitely re-purchase!!
Best product I have ever found for keeping platinum or blonde hair clean and gets rid of any brass or yellow build up.
I love this purple shampoo. It's the best I've used and lasts for ages.