Alter Ego

The story of Alter Ego Italy is the story of a family, a passion and an all-Italian mission,

made of love for details, outstanding raw materials and high-quality standards since


Alter Ego is led by two souls, Beauty& Kindness, resulting in a perfect combination of

effectiveness and kindness, performance and sustainability.

Alter Ego have reformulated and repackaged their haircare line to become more sustainable and eco friendly.  The new packaging was a big challenge but is now made with recycled and recyclable plastics and all the paper cases are FSC certified meaning it comes from responsibly managed forests.