Alter Ego
The story of Alter Ego Italy is the story of a family, a passion and an all-Italian mission,
made of love for details, outstanding raw materials and high-quality standards since
1988.
Alter Ego is led by two souls, Beauty& Kindness, resulting in a perfect combination of
effectiveness and kindness, performance and sustainability.
Alter Ego have reformulated and repackaged their haircare line to become more sustainable and eco friendly. The new packaging was a big challenge but is now made with recycled and recyclable plastics and all the paper cases are FSC certified meaning it comes from responsibly managed forests.
