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Many people face problems with their scalp.  Most commonly, people experience dry, flaky scalp, dandruff, itchiness, greasy scalp and sensitivity.  Thinning hair, excess sebum or dandruff and sensitive scalp are only a few pointers that can signal an imbalanced scalp. Scalp care is as important as caring for your hair and should be treated as you would your skin on your face or body.   So how do you keep your scalp healthy and well?  1.Consult a professional to identify the main scalp concern.  Our Alter Ego salons offer a full Scalp Consultancy with a careful analysis of the condition of the...

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Healthy hair this summer with Alter Ego.  Protect your hair and scalp from sun damage and the harmful effects of UV rays.

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By Adele Miner | VIP Magazine  27/05/2021 While we’ve had nothing but time and energy to dedicate to our hair over the last year, for some of us, those efforts have not shown the results we had hoped for. From not seeing our beloved hairdressers for regular trims, to not using the right hair care products, there are plenty of reasons why our gruaige might not look the best it can. However, that doesn’t mean we have to just accept less than perfect locks! That’s where hair care experts Alter Ego are here to help. This luxury Italian haircare brand...

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A jouney with Postpartum hair loss for new Mothers.

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Kreative Salon Supplies bring to you the new Alter Ego Italy treatment line for the scalp ‘Made with Kindness’, a brand new line formulated to ensure the well-being of scalp and hair.   The ‘Made with Kindness’ range brings you on a multi-sensorial journey in which botanical and floral fragrances blend with delicate textures to stimulate the senses during the hair and scalp treatments.   From research our customers say they want more natural but effective products for their hair. Our new range is made with 97% natural, organic, vegan-friendly, eco-certified ingredients, free from parabens, sulphates and other nasty chemicals.  ...

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