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At Alter Ego, we create products that respect the environment.  For all our treatment products, we are looking for technologies that reduce the consumption of water during rinsing. All our packages are made of recycled plastic and FSC certified paper. Be kind to your scalp and hair. Our products are effective without being aggressive. They do not contain sulphates, parabens, petrolatum and are all nickel, chromium, cobalt and dermatologically tested. Use more natural ingredients.Our treatment lines contain high percentages of naturalness thanks to the constant search for functional active ingredients and new ingredients of natural origin.     From formulas to packaging...

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January reset for your hair After the party session, your hair may feel dry and dehydrated from overstyling and over-use of styling tools.  January is the ideal time to hit reset and give your hair added TLC. Eliminate chemical buildup in the hair with a detoxifying, deep cleansing shampoo.  This is worthwhile especially before colouring your hair to ensure a clean blank canvas that will take colour application better. Use a nourishing hair mask once per week to rehydrate hair and replenish nutrients. Always use a heat protector spray before using any styling tools to prevent heat damage. A leave-in...

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At last we are seeing a return to the good weather just before we say goodbye to Summer.  We all know the importance of sun protection for our face and body but our hair also needs to be protected against the harmful rays of the sun.  Here are our top 5 products that will not only protect your hair during sun exposure but also make it easier to style your hair too...Beachy waves anyone? A sea salt spray is an easy way to achieve that tousled loose waves as the salt adds texture.  Alter Ego's sea salt spray has the...

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Weekend Look😍   A messy ponytail is an easy look to achieve at home.     Step 1. Create texture in the hair with our sea salt spray and if you need volume our volumizing powder is a great product to use. Take sections of the hair and apply product to the roots to add grit and hold.   Step 2. Tie the hair back in a low ponytail, pulling the top sections loose to add volume. Leave pieces at the front for that messy, laid back vibe.   Step 3. Take small section of hair from underneath ponytail and...

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As the temperatures fall, central heating is turned on and shower temperatures are turned up, we tend to overheat our hair drying it out.    To protect your hair this winter from the harsh climate as well as internal environmental factors, we share our top 5 tips below: 1. Treat Your Hair to an Intensive Treatment Look after your hair by treating it to a deeply nourishing and conditioning mask such as our Shewonder Clay Mask.  Our Shewonder mask instantly conditions with Clay, Shea Butter and Starch Complex. It protects, regenerates and provides deep and immediate hydration to the skin and lengths...

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