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As the temperatures fall, central heating is turned on and shower temperatures are turned up, we tend to overheat our hair drying it out.    To protect your hair this winter from the harsh climate as well as internal environmental factors, we share our top 5 tips below: 1. Treat Your Hair to an Intensive Treatment Look after your hair by treating it to a deeply nourishing and conditioning mask such as our Shewonder Clay Mask.  Our Shewonder mask instantly conditions with Clay, Shea Butter and Starch Complex. It protects, regenerates and provides deep and immediate hydration to the skin and lengths...

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  Do you spend precious time every morning styling your hair?  Do you find it hard to manage your hair or get the finish you would like?  Use the right products for your hair type and we guarantee you will have a great hair day every day! Here are 4 ways to get the best from your hair 1. Wash your hair correctly rather than frequently    Shampoo the hair twice to ensure a deep clean.  Apply a small amount of conditioner to the lengths and ends and brush through the hair with a comb to loosen any tangles.  Rinse well...

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Many people face problems with their scalp.  Most commonly, people experience dry, flaky scalp, dandruff, itchiness, greasy scalp and sensitivity.  Thinning hair, excess sebum or dandruff and sensitive scalp are only a few pointers that can signal an imbalanced scalp. Scalp care is as important as caring for your hair and should be treated as you would your skin on your face or body.   So how do you keep your scalp healthy and well?  1.Consult a professional to identify the main scalp concern.  Our Alter Ego salons offer a full Scalp Consultancy with a careful analysis of the condition of the...

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Healthy hair this summer with Alter Ego.  Protect your hair and scalp from sun damage and the harmful effects of UV rays.

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By Adele Miner | VIP Magazine  27/05/2021 While we’ve had nothing but time and energy to dedicate to our hair over the last year, for some of us, those efforts have not shown the results we had hoped for. From not seeing our beloved hairdressers for regular trims, to not using the right hair care products, there are plenty of reasons why our gruaige might not look the best it can. However, that doesn’t mean we have to just accept less than perfect locks! That’s where hair care experts Alter Ego are here to help. This luxury Italian haircare brand...

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