Do you need help or advice on your hair care routine? Visit our shop, Kreative Salon Supplies in Monksland, Athlone or please send us an email to


Who We Are

Alter Ego is a quality Italian haircare brand distributed in Ireland by Kreative Salon Supplies.

We believe every woman should have a great hair day every day. At Alter Ego we formulate products to meet the specific needs of every hair type in a sustainable and eco friendly way. So whether you have frizzy, unruly hair, scalp concerns, hair loss or flat, lifeless hair, we have the solution for you. Our products are made with natural organic ingredients without any nasty chemicals.

For Hairdressers

If you are a hairdresser, please visit our trade website.


We have been using AlterEgo in our salon for 5 years now.  It is hands down the best colour we have ever worked with,  always amazing results never fails. ♡

Rachel Sweeney, Xtreme Hair & Beauty

As a salon owner and award winning colourist, I cannot rate Alter Ego highly enough. These products allow me to deliver outstanding results to my clients time and time again. Definitely recommend!!!

Lydia Murray, Faith Hairdressing

Bodifying Range -

"My first time using your products and I'm delighted with them. The shampoo is fab leaves hair lovely and clean without stripping it, the lotion is great it gives me hair a lovely smooth finish with body and I don't have to use straighteners on it."

Denise L.07/11/2020


"Does exactly what it says on the tin!

Need sulphate free shampoo for my 12 week blow dry, this is lovely."

AnnMarie F.

It smells devine , my hair feels so soft and no knots when I brush . I love love love this conditioner

Gentle Detangler Conditioner, 300ml

Maria G

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