10 Ways to Care for your Blonde

To keep your blonde hair looking fresh and vibrant, here are some tips:

1. Use a color-safe shampoo and conditioner: Choose hair care products specifically designed for color-treated hair, preferably with a purple or violet undertone to counteract any brassy tones that can develop in blonde hair.

2. Wash your hair less frequently: Washing your hair too often can strip away the natural oils that keep your hair healthy and can cause your blonde color to fade faster. Aim to wash your hair every 2-3 days or as needed.

3. Use cool water for rinsing: Hot water can open up the hair cuticles and cause color to fade. Rinse your hair with cool or lukewarm water to help preserve the color and keep your hair shiny.

4. Protect your hair from the sun: Sun exposure can cause your hair color to fade and become dull. When spending time outdoors, protect your hair by wearing a hat or using a UV-protective spray or leave-in conditioner.

5. Minimize heat styling: Frequent use of heat styling tools like straighteners, curling irons, and blow dryers can damage your hair and fade the color. Whenever possible, let your hair air dry and limit the use of heat styling tools.

6. Use a heat protectant: If you do need to use heat styling tools, apply a heat protectant spray or serum to your hair beforehand. This will help minimize damage and maintain the integrity of your color.

7. Avoid chlorine and saltwater: Chlorine from swimming pools and saltwater from the ocean can both cause your blonde hair to become dry, brittle, and discolored. Before swimming, wet your hair with fresh water and apply a leave-in conditioner or oil to create a barrier.

8. Deep condition regularly: To keep your hair moisturized and prevent it from becoming dry and brittle, use a deep conditioning treatment once a week or as needed. Look for products that are specifically formulated for color-treated hair.

9. Get regular trims: Regular trims will help prevent split ends and breakage, keeping your hair looking healthier and preventing any dullness or frizz that can affect the appearance of your blonde color.

10. Visit your hairstylist for touch-ups: To maintain the freshness of your blonde hair, schedule regular appointments with your hairstylist for touch-ups or toning treatments. They can help correct any brassiness or fading and keep your blonde shade looking vibrant.

Remember, everyone's hair is different, so it's important to find a routine that works best for you. Consulting with a professional hairstylist can provide you with personalized advice and recommendations based on your specific hair type and color.  View our list of Alter Ego stockists here.