Your hair needs sun protection too!

Your hair needs sun protection too!

Just like your skin, your hair can also be affected by the sun's harmful UV rays. Excessive sun exposure can lead to dryness, colour fading, brittleness, and other forms of damage.

Here are our tips to protect your hair from the sun, you can take the following measures:

  1. Wear a hat or scarf: Covering your head with a wide-brimmed hat or a scarf can provide shade and protect your hair from direct sunlight.

  2. Use UV-protective hair products: Leave-in conditioners, serums, or sprays that contain UV filters such as our Alter Ego Urban Proof range can create a barrier on your hair strands, shielding them from UV damage

  3. Limit sun exposure during peak hours: Try to avoid prolonged sun exposure during the peak hours of the day when the sun's rays are strongest, typically between 10 a.m. and 4 p.m.

  4. Opt for protective hairstyles: Consider wearing hairstyles that provide some coverage and protection to your hair, such as braids, buns, or updos.

  5. Rinse with cool water: After swimming in the pool or ocean, rinse your hair with cool water to remove any chlorine or saltwater, which can further damage your hair when exposed to the sun.

  6. Deep condition regularly: Sun exposure can dry out your hair, so make sure to incorporate deep conditioning treatments into your hair care routine. These treatments replenish moisture and nourish your hair.

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