News RSS

We all know that washing your hair too often stripes the hair of natural oils and can dry out the hair.  We recommend washing your hair less to avoid drying out your hair.   Dry shampoo is a convenient hair care product to clean and refresh hair without the need for water. It is primarily used for absorbing excess oil and grease from the scalp and hair, making it appear cleaner and less greasy. Here are some reasons why people use dry shampoo. Dry shampoo helps to absorb the natural oils and sebum that accumulate on the scalp and hair...

Just like your skin, your hair can also be affected by the sun's harmful UV rays. Excessive sun exposure can lead to dryness, colour fading, brittleness, and other forms of damage. Here are our tips to protect your hair from the sun, you can take the following measures: Wear a hat or scarf: Covering your head with a wide-brimmed hat or a scarf can provide shade and protect your hair from direct sunlight. Use UV-protective hair products: Leave-in conditioners, serums, or sprays that contain UV filters such as our Alter Ego Urban Proof range can create a barrier on your hair...

Dealing with a dry and greasy scalp can be frustrating, but there are several steps you can take to manage the condition. Here are some tips to help you address this issue: Use a gentle shampoo: Look for shampoos that are specifically formulated for oily or greasy hair. Avoid harsh shampoos that can strip your scalp of its natural oils, as this can lead to increased oil production. Avoid shampoos with chemicals that can irritate the scalp. Our Balancing shampoo is gentle on the scalp and is specifically designed to remove excess sebum and dandruff from the scalp.  Wash your hair regularly: Washing...

The popularity of celebrity hairstyles can vary over time, and what's considered the "most popular" can change based on trends and individual preferences. However, here are a few celebrity hairstyles that have gained significant attention and popularity in recent years: Bob with Textured Waves: This hairstyle, often seen on celebrities like Margot Robbie and Emma Stone, features a chin-length bob with loose, tousled waves. It's a versatile and chic look that can be adapted for various hair textures   Long Layers with Beachy Waves: Effortless, beach-inspired waves have been a go-to look for many celebrities, including Blake Lively and Chrissy...

An easy upstyle for long hair is a classic bun. Here's a simple step-by-step guide to create an effortless bun: Brush your hair to remove any tangles and make it smooth. Gather your hair into a high or low ponytail, depending on your preference. Secure the ponytail with an elastic hair tie. Make sure it is tight enough to hold the hair in place. Twist the ponytail tightly until it starts coiling around the base. Wrap the twisted ponytail around the hair tie, forming a bun shape. Keep wrapping until you reach the ends of your hair. Tuck the loose...